Link building for septic service companies, one county site at a time
Link building is the work of getting other websites to point at yours. For a septic service company that means the township pages, brokerage sites and inspection firms that already sit in front of the households you serve. We run link building as one part of our septic service SEO work, and this page spells out what we ask for and what we leave alone.
What a link from a county site tells the search engines
A link is one website pointing at another. Search engines read those pointers as a sign that a business is known in the place it says it works. For a pumping company the places that matter are small and specific: a township page, a brokerage resource list, an inspection firm's contacts page, a co-op newsletter.
Link building is the steady work of earning those pointers. Nobody outside the search companies can say how much weight one link carries, and we will not pretend to know. What we can do is aim your effort at sites that sit close to your counties and your referral sources, where a link may also send a real household or agent your way.
The work is slow by nature. A site owner answers when the owner answers, and some never do. We count each reply, and each silence, as part of the job.
Six corners of the map where a pumper's links come from
- Before a sale
Listing agents and brokerages
A home sale can bring a request for an inspection or a pump-out. An agent's resource page that names a local septic company puts you beside the moment a buyer asks. We write to the office one person at a time and let them decide.
- Referral source
Home inspection firms
Inspectors write reports that can name a septic company for a follow-up visit. A link from an inspection firm's contacts page is a referral that stays on the web after the report is filed.
- Whole county
County seat and township pages
Some county and township sites keep a list of local businesses. Where a list exists we ask how a company gets onto it and follow the steps the page itself sets out.
- Wide lots
Rural co-ops and farm groups
Newsletters and member pages in farm country reach landowners who each own a tank and a drain field. A member listing or a sponsor line can carry a link.
- Trade side
Supply yards and equipment dealers
Businesses that sell tanks, lids and risers to the trade sometimes keep a list of installers and pumpers. We ask whether your company fits on theirs.
- Community
Chambers and service clubs
Chambers of commerce, school boosters, fair boards and service clubs keep member and sponsor pages. A modest sponsorship from you can come with a link, and we help word the line.
One link, one more card in the drawer
Picture an old tickler file: a tab for every month, and behind each tab a card for every standing customer who comes due then. Marketing for a pumping company is mostly about getting more cards into that drawer. A link works near the front of it. A household can read a brokerage page, see your company named, search for you, and a new card gets written.
Links also feed your Maps listing and your site together. Our Google Maps work for pumpers looks after the listing, and the pages a link lands on are the county pages we describe under website design for pumping companies. The pair does its job together, because a link needs a sensible place to land. Questions callers ask can also become the pages that other sites choose to cite, which is where our content marketing pages come in.
How one round of outreach runs across your service area
Draw the county map
You tell us which counties you cover and which ones you want more calls from. We keep that list at the top of every round.
List who writes about each county
For every county we look for the brokerage sites, inspection firms, township pages, co-ops and clubs that already mention local businesses.
Write each ask by hand
No mass mailing. Each note names the site, says why your company belongs beside its readers, and asks one clear question.
Place the listing and keep a record
When a site agrees, we supply the company description you approved and note where the link now sits, so nothing gets lost.
Return each season
Spring thaw, a heavy rain week and the holiday stretch change what households search for. We revisit the list ahead of those stretches.
What septic owners tell us about link building
Overheard in the shopMore links from anywhere is the aim.
What the card file showsFor a company that works in a handful of counties, a link from a site tied to those counties fits better than a pile from unrelated places. We aim for fit first.
Overheard in the shopLink building means paying a site to list you.
What the card file showsWe reach out, offer a short description of your company and wait for the site owner's answer. Sponsorship, where you choose it, is a separate decision that stays with you.
Overheard in the shopOnce your pages show up, the outreach is finished.
What the card file showsNew counties, new pages and new referral sources keep appearing. Link building is a steady habit, much like keeping the card drawer in order.
Which corner of the map to ask for which kind of call
| Kind of call | Sites in that corner | What your link sits beside |
|---|---|---|
| Standing pump-out customer | Township pages, co-op newsletters, service clubs | Notices read by households who stay in one place for years |
| Inspection before a sale | Brokerages, listing agents, inspection firms | Resource lists a buyer opens during a purchase |
| Install on a new lot | Supply yards, equipment dealers, county pages | Contacts that builders and landowners reach for |
| Repair on a drain field | Co-ops, farm groups, community boards | Neighbour-to-neighbour pages in rural parishes and counties |
| Commercial property | Chambers, business associations | Member lists that other owners read |
| Backup call | County pages, community boards | Local pages a household opens while it searches after a backup |
Reading link building in your own phone and form counts
We do not report a number of links as if the number were the goal. The question that matters is whether your phone and your contact form ring more often from the counties we worked on. We watch the calls and forms your company receives, note which counties lifted and which stayed flat, and talk through it with you.
We never promise a ranking, a call or a sale from any link. What we can show is the list of sites we approached, the ones that agreed, and where each link sits. If you keep your own tally of new standing customers, we will read it alongside ours.
What we collect from you before we write to a site
- A company description in your words, a few sentences long, that you are happy to see printed on other sites
- The counties you serve, named one by one, with the ones you most want to grow marked
- Your company name, address and phone exactly as they appear on your Google Business Profile
- The page you would like a link to point at, such as a county page rather than the home page
- A photo of a pump truck or a lid and riser, if you want one to travel with the listing
- Any statements about credentials, coverage or local approvals, written by you and kept only where you choose
We use only what you send. If a site asks for more, we come back to you before answering.
What we leave alone, and what stays in your hands
We are a marketing agency, so we do not write or judge anything about septic work itself. Statements about credentials, coverage and the approvals your local authorities ask for are yours to write and yours to stand behind. We pass your description along as you approved it and do not add to it.
We also do not promise a link from any named site. The site owner decides, and each network and directory sets its own conditions, which we read before we ask. If a site wants payment for a placement, we bring the choice to you.
For more on the pages that links point to, see our notes on review management for pumpers, since a link and a review often reach the same household.
Owner questions about link building
Will you write to the county for a link?
Who writes the company description other sites print?
Does a link on a brokerage page need me to refer business back?
What if a competing pumper is already on a page I want?
How do you show link building without invented figures?
Talk through link building for your counties
Schedule a call with our CEO, Ross Cohen, and tell him which counties you want more calls from. The form takes your name, email, phone and a short "How can we help?" note, and keeps customer details out of the message.
Which counties and call types need more cards in the drawer?
Mention the counties that feel thin, the kinds of calls you hope to grow and the weeks that run slow. Short notes are fine. Keep out customer names, street addresses and the details of any single system.
Slip your company into the file
Reserve a weekday slot with Ross Cohen, our CEO, and see what the work would mean for your counties and your call types.
The card sliding into its slot below is a drawing, not a forecast.