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Paid ads management for septic service companies that want the phone busier

Paid ads are listings your company buys, billed by the network each time someone clicks. For a pumping company they put your name beside the searches that mean a household is ready to book, and in front of neighbours scrolling a feed. We build the campaigns, tend them and read the results with you, one county at a time.

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What an ad account looks like for a pump truck business

Most septic companies meet paid ads in one of three places. A household types something like septic service near me into Google and sees a few sponsored lines above the map. Someone on a Microsoft device runs the same search through Bing. Or a property owner scrolls Facebook or Instagram and sees a sponsored post from a company serving their county.

Our paid ads work covers all three networks: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). You can run one, two or three, and each campaign is drawn around the counties on your map and the call types you want more of, whether that is a standing pump-out, an inspection before a sale or a repair.

Paid ads and organic work are partners, not rivals. A search page and a Maps listing keep sending visitors after the budget stops, while a campaign can be turned up for a thin stretch of the calendar. The organic side of the work gets its own write-up.

Five parts of a pumping company's ad account

The pieces below are what we build and keep tending once a campaign is live.
  • Google Ads

    Search ads on Google

    Sponsored lines that appear when a household searches for a pump-out, an inspection or a repair. We write them from your call types and aim them at the counties you cover.

  • Bing Ads (Microsoft Advertising)

    Search ads on Bing

    The same idea on Microsoft's search network, with its own account, its own budget and its own reading of the results. See the page on Bing campaigns for pumpers.

  • Meta Ads (Facebook and Instagram)

    Sponsored posts in the Facebook and Instagram feed

    Pictures and short lines shown to people near your counties, to keep your company's name familiar. Details sit on the Meta Ads page.

  • Negative keywords

    A keep-out list for the wrong searches

    A keyword list of searches to leave alone, such as job hunting, truck sales and do-it-yourself products, so budget is not spent on clicks that never become calls.

  • Counting

    A tracked phone number and form per campaign

    Each campaign gets its own number and its own form count so you can read which ads rang the phone and which only burned budget.

How a campaign gets from idea to first click

The order matters, because tracking has to be live before the money is.

  1. Lay the counties over the campaign

    We list the counties and towns you cover and decide which ones get their own ad group and which can share one.

  2. Write ads from the call types you take

    Backup calls, standing pump-outs, inspections ahead of a sale, installs and repairs each get wording of their own, drawn from the facts you send.

  3. Switch counting on before the first click

    Tracking numbers and form counts go live first, so the opening days already show which ad produced which call.

  4. Read the month together and trim

    Once a month we look at calls, form submissions and the searches that triggered ads, then move budget toward what rang the phone and away from what did not.

What your company brings to the table

Ads reflect what you tell us, so a few things must come from you.
  • An ad account that belongs to your company, with your own card on file for the network's bills.
  • The counties and towns you cover, and the call types you want more of in each.
  • The phone number you want callers to ring and an email for form submissions.
  • A list of searches that are not yours, such as work you do not take on.
  • Your own wording for any statement about credentials, paperwork or local rules, because those lines are the company's to write.

We draft the ads, and your company approves each one before it goes live.

Network rules and who answers for the claims

Every ad network publishes policies for what ads may say, and those pages are revised from time to time. Before we word a campaign, we read the current published rules for that network. What the ad claims about your company is still your responsibility, so we ask you to read each line and tell us what to adjust.

We keep ad copy plain. Nothing in a campaign we write promises a pace or a result, and we steer wording away from superlatives. If a network's review flags a line, we rework it with you instead of arguing the point.

For a closer look at one network, go to the pages on Google Ads for septic companies, or on the broader topic of lead generation for pumpers, where ads are one source among several.

Paid Ads cards for one, two or three networks

The fee covers building and tending the campaigns. Ad spend is separate and is paid by your company directly to each network.

  • One ad network

    $895 a month

    A focused start for a company that wants to try ads on a single network first.

    • Ads on one network: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever suits the work
    • Campaign build and tracking numbers included, with no startup fee
    • Negative keyword upkeep as the search terms roll in
    • A written look back at the month: which ads rang the phone and which only burned budget

  • Two ad networks

    $1,595 a month

    For a company that wants search and social working side by side, or two search networks at once.

    • Two networks side by side, drawn from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
    • Campaign build and tracking numbers on both networks
    • Negative keyword upkeep on each campaign
    • One written look back at the month covering both networks together

  • Three ad networks

    $2,295 a month

    For a company that wants its ads on every network in the set at the same time.

    • All three networks at once: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
    • Campaign build and tracking numbers on every network
    • Negative keyword upkeep across all three campaigns
    • One written look back at the month covering the whole set

Ad budgets sit outside these fees: the networks bill you directly for clicks, and either side can stop when a month ends.

Questions about running ads from a pump truck office

Can ads be turned down when the schedule is full?
Yes. Campaigns can be paused or cut back, and we raise it on the monthly read if the calls outnumber what the trucks can take.
Do ads take the place of the Google Maps listing?
No. The listing is organic and stays under your control all year. Ads sit beside it, and many households click whichever they notice first.
Who owns the ad account if we stop working together?
The account is set up in your company's name, so it belongs to you and stays with you.
Which network should a small pumper try first?
That depends on your counties and what you want from the phone. We talk it through on the introductory call and often begin with one network before adding a second.

Plan the first campaign with our CEO

Schedule a call with our CEO and tell us which counties feel thin. We will sketch which network and which call types to start with.

Which counties and call types need more cards in the drawer?

Mention the counties that feel thin, the kinds of calls you hope to grow and the weeks that run slow. Short notes are fine. Keep out customer names, street addresses and the details of any single system.

Describe the company and its map

Name the counties on your map and the work you hope to grow, however briefly. A reply comes back by email. Please do not include customers’ names or property addresses.

Choose a weekday and a clock time from the list, and Ross Cohen, our CEO, phones you right then.

Your call slot

Your slot appears here once you choose a time.

Calls happen on weekdays, and the times shown follow the zone you choose.

Slip your company into the file

Reserve a weekday slot with Ross Cohen, our CEO, and see what the work would mean for your counties and your call types.

Schedule A Call With Our CEO Start with a written note

The card sliding into its slot below is a drawing, not a forecast.